Flooring CRM + Lead Management Software

Are you losing customers?

This is a question that you need to ask yourself as a flooring business owner as soon as possible because ignoring this can prevent you from reaching your goals. You’ll quickly find out what this has to do with flooring CRM.

You can find the answer to this question with a more intelligent question: What do you spend more time on during the day, finding new customers or interacting with your previous customers?

If you are constantly looking for new customers, this can become a vicious cycle because a potential source of income that requires less time and energy to convert into sales is not being used.

Suppose you are filling a few buckets with water. You fill the first bucket and with excitement start filling the second bucket. But all this time, the first bucket has been emptying due to its leaks.
Your efforts, advertising costs, customer acquisition costs and the time spent will all be wasted.

Almost all new businesses, as well as many old businesses, fall victim to this same vicious cycle.

You can get out of this vicious cycle by interacting routinely with your current customers. But you are probably a busy person and don’t have time to interact with many customers, so what is the solution?

This is based on data gathered across 5,000 flooring companies and 350+ companies working with Flooring Demand, giving us valuable insight into the strategies used by successful flooring companies ($1M+) and medium-average companies ($150k+).

Looking at successful companies in the industry, a long lasting and well-thought out flooring lead generation system is made up of 4 parts that represent the 4 stages of a customer cycle. We fully explained the 4 stages of a customer cycle in the flooring lead generation guide. Now, let’s see how successful companies use CRM to take advantage of customer cycles and beat their competition.

So, let’s ask the question again, what is actually the solution?

2. The solution to this problem can be found in the most successful businesses in the world today.

Companies with great vision measure the value of each customer based on LTV or Lifetime value, meaning the lifetime value of each customer. This gives them the power to spend millions of dollars on their marketing campaigns and monopolize their market in a short period of time.

For example, Starbucks estimates that each of its customers (in three tiers) earns it between $5,489 and $25,272 in customer lifetime value. Interestingly, Starbucks does this by selling products that cost around 5 to 15 dollars and are considered low-ticket products.

Successful companies, whether local or nation-wide, plan for repeat sales before even making the first sale.

The main method of the companies that we should follow is systemization and automation. This interaction with the customer is using advanced CRM systems, email marketing and SMS marketing, as well as special promotions. The core of this solution is a comprehensive CRM like the Flooring Demand CRM software.

➲ These companies try to increase the frequency of customer purchases, but why?

✦ With each purchase of a customer, his brand loyalty or dependence on you increases.
✦ With each purchase, the possibility of receiving a referral from the customer increases.
✦ With every purchase, your advertising cost will decrease.

These three factors make investing in your business even more attractive.

✦ Let’s start with a simple definition of CRM

CRM stands for Customer Relationship Management.

Customer relationship management is a software system that helps flooring business managers easily track all communications and strengthen relationships with opportunities and previous customers.

This tool can replace the calendar, Excel file and many employees in small and medium-sized companies.

✦ Result: systemization, efficiency, better use of time and building better relationships with customers as a result of using a flooring scheduling software.

If you search the phrase “how many businesses use crm”, you will find that 91% of companies with more than 10 people in the world use CRM.

In other words, if you do not take this tool seriously, competing with such companies will probably be difficult for you in the future.

➲ The fastest impact of systemization with CRM that is done correctly can be seen in reducing costs, especially in reducing the need for many employees.

Because the main function of this system in businesses is to automate tasks that would otherwise need 3 to 12 employees. Why pay for payroll what a software does for free?

How does CRM increase your sales?

✦ Systematizing priorities:

One of the most important success factors in sales is the correct understanding of priorities. A flooring CRM software systematizes priorities such as the time frame for dealing with new opportunities, the time to abandon rotten opportunities, etc., and the team members proceed with a priority model.

Eradication of forgetfulness:

The forgetting chart in psychology shows that just 20 minutes after we remember something, we forget 40% of it and 70% after 24 hours.

This is why 35% of sales in companies are lost due to forgetting. This does not happen with the other system.

A drastic reduction in costs

Business management without CRM is wasting your real money, How?

To better understand what I mean by managing a business without a flooring software, add up the following sums:

➕ 20% of the salaries you pay to your salespeople.

➕ Multiply the cost per lead (CPL) by the number of opportunities that did not buy from you due to no follow-up.

➕ Multiply the cost of acquiring each customer (CAC) by the number of customers you lose due to lack of proper retention.

➕ The cost of repeating advertisements that you paid for and the client did not bring to you.

➕ The cost of employees who only perform repetitive tasks such as data entry.

The sum of these amounts is the real money that a systemized business with CRM costs less than other businesses.

🥇 Increase in sales and growth rate using Flooring CRM:

Some important numerical statistics about CRM (source):

Increase conversion rate: 300%

Increasing repeat purchases and customer satisfaction: 47%

Faster sales cycle: 14-8%

Reduce advertising costs: 23%

Increase the income of sales staff: 41%

rate of return on capital: 3.48x

Companies above 10 people who use CRM: 91%

Why is CRM important for your flooring business?

The three criteria or KPIs that are very important in business:
➲ CRM decrease cost
– Let opportunities (potential customers) flow towards us with lower costs
➲ Increase conversion rate
– Turn more opportunities into customers
➲ Customer retention
– Customer satisfaction will increase so that customers not only buy more from you, but also introduce you to others.

Systemization in your business will improve these three indicators.

A study of 5,000 companies shows that CRM for flooring companies can reduce advertising costs by 23%, increase lead-to-customer conversion rates by 300%, and increase customer repurchase rates by 47%!

Simply put, it increases your profits while reducing costs.

Traditional vs. Systematized business

How do your customers feel during and after the purchase? Perhaps this is the most important issue.
Do your customers feel like VIPs?

Business income comes from customers.

A brand has no meaning without a customer.

A product that a customer doesn’t buy creates no value.

The customer is the pillar of a business!

The ability to access complete customer information in one view allows us to give the customer a VIP feeling when communicating with them.

This feeling makes him stay with you and many referrals come from that happy customer.

Want the same results for your business in 2 weeks? One-Month Free Demo of Flooring Demand CRM :

Flooring CRM Software Direct Benefits

Nurturing and “warming up” leads

You need to have a system in place to “work the leads” prior to running advertising if you’re looking for tremendous success. That’s the sole purpose of nurturing.

It involves “warming” prospects to your business, brand, and group of people.

They will want to work with you more than anybody else if you provide them fresh reasons to interact with you that other businesses don’t have, share evaluations and testimonials with them, and share your story.

This is one of the most crucial trade secrets in the flooring industry as marketing in this sector of the economy is very different from marketing in other sectors.

Obtaining Lead contact info using Lead Magnets and Opt-ins

The phone number and email address of each prospect are necessary before you can begin pursuing your flooring leads.

Before you close any deals, figure out how to obtain their contact information. We refer to this as a lead magnet.

It could be a handbook about your flooring services, a floor refinishing calculator that shows how much it will cost (or save them), free or inexpensive products, a free consultation, floor/home maintenance guides—pretty much anything that offers value to them and can be exchanged for their contact information.

Review Management for flooring

Using Flooring Demand CRM, you are able to automate the process of getting reviews. A feature called review management allows you to request testimonials from your customers for your Google Business listing on autopilot. Have them scan a business card that you printed with a QR code that links to your Google business profile. Flooring contractors are mainly judged by homeowners through their online reviews.
Alternatively, you could just SMS them the review link. What most users determine is how many reviews you have. Build up the number as quickly as you can.

One of the things you can come to regret later is ignoring the feedback left by your present clients. Some companies spend a lot of money purchasing fictitious Google reviews in order to increase that number.

Using a flooring contractor software like this CRM to send automated text messages to get reviews is the typical procedure.

CRM (Customer Relationship Management System)

The best way to handle your flooring leads is through CRM. This may involve warming up or screening the leads. CRM, in our perspective, is what separates $100k firms from $1M+ enterprises. CRM refers to the management of client relationships.

It seems obvious that there must be something to it because only the best businesses employ it.

You may manage your leads, sales records, email broadcasts, text message broadcasts, and previous and present customers here using this flooring business software.

It is possible to automate text and email conversations with CRM. A flooring client management software such as a CRM holds records of your customers and potential customers aka leads. That way, no advertising dollar goes to waste.

Create email sequences that convey your story and educate people about your business; send new offers to hundreds of customers and flooring leads at once; ask for text message evaluations; follow up with customers; and follow up with leads who did not purchase.

There are no restrictions.

The fact that everything is automated is a good feature. You can lose all of your energy for the day manually following up with each lead. However, a robot or program does not have an energy limit. This feature increases sales by eliminating procrastination. Many of the tasks that were always late, procrastinated or ignored run like clockwork.

The best CRM for flooring companies, which is trusted by more than 350 flooring contractors, is Flooring Demand CRM, if you don’t already have one. No company has cancelled from Flooring Demand CRM in the last six months, demonstrating the value our program has provided for them.

CRO (Conversion rate optimization)

It should be quite simple to turn leads into consumers if the first two steps are completed successfully.

After being warmed through CRM sequences and funnels, a flooring lead is nearly ready to buy and requires little closing work.

You need a strong conversion plan to maximize the quantity of flooring leads you have, as the third step is when you actually generate money.

the point at which a lead becomes a customer, and profits are realized.

Retaining Customer (Decrease churn rate)

Top flooring firms and an effective CRM go hand in hand because of retention. Without it, your business is losing out on almost all strategies for collecting revenue from previous clients.

What makes or breaks a firm is its retention rate (as opposed to its turnover rate). Your business systems need to be seriously improved if you are losing contact with your clients.

Prior to making an acquisition, the majority of investors, venture capitalists, and private equity companies examine a company’s churn rate relentlessly.

Transforming your clients into profitable assets is a Flooring Demand CRM’s primary function.

The revenue from a single flooring consumer from the moment they first purchase a flooring service, like tile flooring or refinishing, until the present is known as lifetime value, or LTV.

These three variables can be used to determine whether your company has a high retention rate or not:

1. Lifetime Value of a Customer (LTV): How much they have paid you from the beginning to the present.

2. Customer Lifetime Order Count: The total number of times a customer has paid you or purchased your services.

3. Average Order Value (AOV) of the customer: The total amount of money they have paid you for your services each time.

All three of the variables should be as high as feasible.

How to maximize your retention?

Only 3 strategies are needed, that will guarantee an astronomically higher customer retention.

Follow-up (customer success): It is vital that you follow up with customers after their work has been done, to see how they feel and if they are 100% satisfied. In this phase you can also ask for a review – only after you are certain they are satisfied. – Note: this process should be automated as you can’t rely on manual follow up to take care of this.

Branding & Reminding: Using email, text, social media and Facebook retargeting ads, remind your customers of your brand constantly and regularly so they never go out searching for other companies. They should see your brand so many times it gets carved into their sub-conscious mind.

Promotions: If you didn’t know why big companies are always running colorful promotions now you know. It’s a retention strategy.

You should give your customers the opportunity to work with you, hire you as often as possible even if it’s for small or low-ticket jobs. Even if it means charging them less.

This repetition is what creates loyal customers that become the backbone of your business.

Email Marketing and Email Sequence + CRM

Email and text are the two methods we employ as communication channels in CRM.
Two models of interaction are used in email. First, you write a series of emails (let’s say five emails over five days) that are sent automatically to EVERY new lead. This is known as an email sequence or soap opera sequence.

In this order, you begin by telling them your story—as poignant as it may be, your “lightbulb moment”—educating them about your offerings and the reasons they should use them (e.g., it increases the value of their property, improves their mood, or improves their health), and sharing success stories from satisfied clients (We performed this service for John, and this is what he had to say).

As you can see, we are emotionally investing the leads in our brand. It is known as a soap opera sequence for this reason. This software works in all flooring industry niches. Hardwood flooring, epoxy flooring, concrete coatings, and other flooring contractor industries can use this CRM solution as it functions the perfectly for them in Flooring Demand CRM.

The second interaction model is known as broadcasting.
Here’s where you send a single email to all of your leads and clients. It works well for new offer launches, product launches, and really any time you need fast money—just post an offer and wait for the calls to come in.

You are providing them with a behind-the-scenes glimpse at what their own home would look like if they decided to undertake this service on their own.

Additionally, you are quietly demonstrating to them why you are the ultimate authority in the flooring and renovation sectors.

Text Marketing + CRM

CRM also includes text messaging functionality. It works best when done after a job is completed and reviews are requested. Additionally, it can be used to send out bulk text message offers.

When using CRM, it’s best to subtly convey that you are the ultimate authority in every interaction stating this out loud can come out as forced and phony. Implication is far more effective.

Manage your Flooring Leads like a Master

Businesses that use the 4-stage approach, which is based on the actual purchase cycle of a customer, see tremendous growth and gain an advantage over rivals. This is the same system that eight-figure marketers like Alex Hormozi, Chris Goegan, and Dan Kennedy used to grow hundreds of businesses.

At Flooring Demand, we specialize in employing the four steps system to increase leads and revenue for flooring companies. Get a free demo of our flooring lead generation service.

Get a One-Month Free Demo of Flooring Demand CRM

Would you like to know more about the four steps of a winning CRM system? Next: download the flooring marketing system & customer acquisition free eBook.

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